Leuschner says it was the biggest Overkill release they’ve had on their site to date. In a leadup to the release, Leuschner went on Instagram Live with Adidas’ director of energy, Till Jagla, to talk about the release and let people know what to expect when the sneakers hit the website. The sneakers were scheduled to release on April 9 at midnight on the shop’s website. This meant that the Overkill x Adidas ZX 8500 release was going to be big for the shop not only in demand, but because Leuschner wanted to get the sneaker into the hands of collectors who wanted the shoes to own and wear-people like himself. Since then, the sneakers have had a cult status amongst German collectors, much in the same way Adidas’ City Series resonates in the UK or Air Force 1s do in New York City. Football supporters from East Berlin, where Leuschner grew up, wore the sneaker in the late ‘80s, as its high price tag and performance elements made it a status symbol for hooligans who wanted to impress rival clubs with their gear and fists. The sneaker comes in all-white, so the wearer can paint it to their liking.Īlthough the ZX line does not have as much appeal in the US, it’s a big deal in Germany. Leuschner reveals that there’s a friends-and-family version of the sneaker on the way, too, that’s limited to 60 pairs. The ZX 8500 also comes with an overshoe to protect would-be vandals from staining their sneakers with aerosol paint droplets. The shoe’s upper is made up of bright colors that represent the color chart for Montana Gold, a manufacturer of spray paint. Overkill has a floor of its shop dedicated to graffiti supplies. The sneaker itself takes inspiration from the graffiti scene in Berlin. We came to the idea to combine both sneakers and come up with the idea of the ZX 8500, which was an iconic moment for me because in 20 years, it will be viewed as the OG model.” “The ZX 8000 is the most popular, which is also my favorite, and I also really like the ZX 9000. “Our first idea was to create the Super ZX, and then we thought to mix up some of the favorite silhouettes from the ZX series to create a new shoe,” says Leuschner. It was a no-brainer that Overkill would be involved in the project, and Leuschner used the opportunity to create the ZX sneaker of his dreams. Last year Adidas dedicated its attention to the ZX line and released the A-ZX program, a bevy of collaborations and inline shoes that finds its inspiration in a similar program the brand did in 2008. Most notable was his store’s project on the ZX 10.000 sneaker in 2019 that saw each box come with three individual shoes to mismatch. Leuschner is regarded as a sneaker retail king in Germany, not just because he runs one of the most well-known boutiques in Europe, but also because he’s been a longtime collector of Adidas and is regarded for his knowledge on the brand’s EQT and ZX lines. The co-owner of Berlin sneaker boutique Overkill, Marc Leuschner, found out the hard way when he got to design his dream sneaker, the Adidas ZX 8500, a first for his store and the brand. Getting your own sneaker collaboration is great, until you have to release it.
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